Your exit strategy from the diet cycle.
Online strength & nutrition coaching for women who are done starting over every Monday.
You’re doing everything right, so why do you look exactly the same as last year?
You’re disciplined. You’re successful. You manage a team, a household, and a calendar that would make most people cry. But when it comes to your body? You’re burning yourself out just to stay in the exact same spot.
You’re waking up exhausted, going to bed bloated, and looking puffy every second in between. You’re wondering why your 6AM spin class isn’t moving the needle anymore, and might even be spiralling into the "my body is broken" trap.
Somehow, you’ve convinced yourself you just need to eat less and try harder – because apparently, being miserable is just part of the plan.
You don't need more discipline.
You need metabolic restoration.
Most weight loss coaches for women just recycle the same 'starve and sweat' approach packaged as health. But asking an exhausted body to run on even less fuel is a recipe for burnout, not results.
If you are looking for a fat loss coach to simply cut your calories further, you are digging a deeper hole. You cannot bully your body into submission.
Why the harder, better, faster approach is backfiring
The “More is Better” Trap
You’re chasing the burn instead of building the engine, ignoring the internal cost. Piling on high-fatigue, high-sweat workouts creates a chronic stress response rather than a growth response, often stripping away the very muscle you need to keep your metabolism alive.
The Restrict-Rebound Cycle
You rely on pure willpower Monday through Friday, treating food like the enemy. But by Friday night, biology overrides willpower and takes over, demanding the energy you skipped, leading to the "uncontrollable" rebound that undoes your entire week.
Metabolic Adaptation
Your body isn’t broken; it’s efficient. After years of low calories, your system has learned to operate on less fuel. It has dialled down your metabolism to save energy, hoarding fat like it’s 1610, the crops have failed, and a long winter is coming. Our first job is to get that metabolic fire burning.
If 'eating less & exercising more' hasn't worked for the last 12 attempts, is one more round going to change it?
Free Resources
PERIMENOPAUSE DECODER
Yes your hormones are changing. But it doesn’t have to suck – you just need the right map. Download my Symptom Decoder to make sense of the chaos.
PROTEIN CALCULATOR
Guessing isn’t a strategy. Let’s fix that. Grab my Protein + Fat Loss Calculator and find out exactly what your body needs to make real progress, fast.
FREE CLARITY CALL
Book a free clarity call and let’s map out exactly how SHYFT can get you to your goals.
METABOLISM QUIZ
Doing “everything right” but looking exactly the same as last year? Let's fix that. Take the Broken Metabolism Quiz to uncover your hidden saboteur and start feeling the difference in 48 hours.
The SHYFT Method
Muscle is Medicine.
I don’t run generic 'weight loss challenges.' I coach body recomposition. My approach shifts you from starving to building. By combining data-backed strength training with enough food to actually fuel the work, we signal your body to change its shape, not just its size.
Strong > Skinny
We lift heavy things. We get you hooked on challenging yourself every week and doing things you never thought possible. We build the muscle that drives your metabolism, serves as the ultimate anti-aging strategy – and makes you look incredible in a backless dress.
Food as Fuel
Diet culture is about subtraction; we focus on addition. We add the fuel required to support your hormones and power your lifts – so you can stop obsessing over every bite and actually enjoy your life. It is time to stop fearing food and start trusting your body to put it to work.
Restore Metabolism
Stress is the enemy of fat loss, and consistency is the cure. We implement supportive habits to replace lifestyle chaos with metabolic safety. When your body feels safe and recovered, it can finally let go of the weight, without the constant fight to keep it off.
What is Body Recomposition?
Body recomposition focuses on changing your body’s specific ratio of muscle to fat. Unlike traditional weight loss – which often sacrifices the muscle you need for a healthy metabolism just to lower the number on the scale – we train and eat to build lean muscle while dropping body fat. This changes the actual shape of your body, creating the "toned" look you want and the metabolic health to keep it.
How it works
As your online coach, I remove the mental load by building a strength and nutrition protocol designed specifically for women that fits your actual life, not an influencer’s highlight reel.
A system that works even on your worst day.
The AuditWe analyse your history, lifestyle, preferences, stress levels, and "broken" routines.
01
The StrategyYou get a personalised roadmap designed for body recomposition. Au revoir guesswork.
02
The ExecutionThrough my app, you track the data, and I analyse the trends while monitoring your biofeedback (sleep, stress, energy, digestion, cravings). If you travel, we pivot. If you get sick, we adjust.
03
Together, we can end the ‘start over again’ cycle.
What’s included?
Deep-dive intake form analysing your goals, habits, and history
A plan tailored to your body, your schedule, and your reality
100% online delivery – because you’ve got enough running around to do
Custom training program you can do it at home or in the gym
Tailored nutrition and lifestyle guidance to support your metabolism
Coaching to keep your mindset strong, your actions aligned, and your habits consistent
Unlimited support, whether the wheels fall off, you’ve got questions, or just need a nudge
Weekly check-ins to keep you on track, accountable, and supported
And best of all? You’ll walk away with tools, habits, an a lifestyle that stick – so your hard-earned results become your new baseline.
Why SHYFT works
Designed for real women with real lives
Tailored to your hormones, energy, and schedule
Smart, efficient workouts that build strength and burn fat
Balanced, flexible nutrition to help you lose weight, calm cravings, and beat the bloat
A system that adapts with you, not one that falls apart when life gets busy
Sleep, stress, mindset, nutrition and movement – all in one place
Personalised support and accountability every step of the way
Noticeable results in just 90 days.
Women building bodies they trust.
“Love getting stronger! I fit into an outfit I wasn’t able to zip up.”
“Your program is not a game changer, it’s a life saver!”
“I fit into a size 10 of my favourite pants with a bit of room to spare.”
“Yesterday I had to take my second pair of pants to get taken in :)”
Because we worked on repairing her metabolism, stabilising her blood sugar, and healing her relationship with food, she completely eliminated her hypoglycemia, improved her fasting glucose, and dropped 10kg and 17cm off her waist. All of this using just a small deficit and 3 home workouts a week.
We shifted the goal from just 'losing weight' to actual health after years of her rebounding on 1200-calorie diets and HIIT 4 times a week. Today, she’s improved her heart health, hits weekly PBs in the gym, and enjoys eating out without bingeing, all while cycling in and out of a sustainable deficit.
The first 3kg melted off during the repair phase when weight loss wasn't even the goal. Once her body felt safe, just two gym sessions a week and a small deficit were enough to drop the last 2kg.
We spent 6 weeks repairing her metabolism by doing the unthinkable: eating more and working out less. The result? A completely different body composition and a bonus 2kg drop on the scale.
About me
“Hi, I’m Lucie, certified health coach, personal trainer and kinesiologist. A woman who knows what it’s like to do everything right and still feel like something’s off.”
Before I became a coach, I spent 17 years working in corporate, trying to tick every box: career, workouts, clean eating, all of it. I thought that if I just kept pushing, ate less, trained more, and fit into smaller jeans, I’d finally feel good in my body. Spoiler: I didn’t.
Instead of feeling accomplished or confident, all that pushing and restriction left me with:
Adrenal fatigue
Thyroid issues
Anorexia and orthorexia
No periods for years
IBS and SIBO
And I did what a lot of women do: I tried to fix it all piecemeal. Supplements here, a protocol there, a podcast rabbit hole… or ten. But trying to fix everything in isolation got me nowhere. I was confused, frustrated, and still unwell.
So I stepped back. I started looking at how it all connected. And when I finally took a full-body, full-life approach. I stopped trying to shrink myself and built the metabolism, muscle, and mindset I needed to look my best in a body I could finally trust.
That’s why I created SHYFT, the solution I wish I had back then. Now, I help women stop shrinking and start building the metabolism, muscle, and mindset they need to look and feel their best.
Ready for the last "Start Over" you will never need?
Find out more about working with me
Oh hello!
Fancy seeing you down here…
Since you’re still hanging around, let me ask you: did you know I wrote a book, too?
It’s about the pursuit of health and fitness and the multitude of fascinating ways it can go wrong.
It’s a short and fun read, if I may allow myself to brag a bit.
